Paintant Report, 2012
Commissioned for FLUOR Magazine, Issue #3
From Spain, Germany, Latin America
From everywhere else
2012 · FLUOR – One year, one magazine
FLUOR, contemporary culture magazine, appears at a time of economic
crisis, amid a whirlwind that entangles and mixes art with business,
luxury with necessity, ideas with forms… that make craft into art and
vulgarity into elegance. Although it’s designed and created from the
world of visual arts, FLUOR is not just an art magazine but a
publication that will generate synergies that will set relations between
the different languages and cultural forms of the present, past and
future. A publication that will pay special attention to the work of
artists and artists themselves. They will be the protagonists of FLUOR:
with their works, their texts and their contributions. Painters,
illustrators, photographers, writers, musicians… FLUOR’s pages will be
filled with their work, their ideas and their words.
An essential part of FLUOR, which will define the magazine, will be
the projects of invited artists who will create 16 pages of personal
creativity, with specific and unique works, made especially for FLUOR.
Familiar and unfamiliar artists, young and old, Spanish and other
nationalities and that use any language. It doesn’t matter, every three
months, in FLUOR we hope to make room for everyone: artists and ideas,
forgotten and unpublished texts, narrative and beauty, horror and doubt,
art and thought.
In FLUOR there will be no art criticism or any kind of critical
opinion beyond the ones that our collaborators and invited artists raise
with their views and attitudes. The formal and conceptual crisis of
criticism has done much harm to Contemporary Art, and so with FLUOR, the
objective is to introduce a different approach to culture, art and the
work of artists with minimum intermediaries.
FLUOR will be, as of the first trimester of 2012, the contemporary
culture magazine of these turbulent times, a place to visit on paper, a
parallel exhibition space, a mixing desk for DJs of today’s culture, a
magazine on who we are and what we will be in the future.
It is quarterly and bilingual (Spanish and English), to facilitate
its distribution throughout the world. FLUOR will be distributed in
bookstores and museum shops, and is designed for subscription (primarily
for the direct contact that can be created between the reader and the
publisher). It will also be present at art and book fairs around the
world. We will strive to be close enough to the reader and art and
literature enthusiast so that they can always count on the magazine,
tailored to their tastes and interests.
FLUOR is certainly a different magazine and above all, bold and
modern up to the point that it’s able to unite in its pages all kinds of
languages and formats.